Porsche Panamera

Archive for the ‘Porsche Panamera’ Category

Panamera S

In Porsche's own words "We have absolutely no experience when it comes to building large, heavy saloons."

The brief did not specify a saloon. Nor did it specify a four-seater, or even all-wheel drive. It specified a Porsche! Sportscar technology for four.

The new Panamera.

losing its association with the mundane and the premium class is no longer home to narrow thinking. Luxury needn’t mean cumbersome – it can mean dynamic instead. This is Porsches definition of luxury. they call it ‘dynamic luxury’ – because sportiness is more important to Porsche than anything else. It’s about a car that you would want to drive, as well as be driven in. That’s why they developed the new Panamera. It’s that simple. And that’s actually nothing new for Porsche. It’s not about coupés, nor is it even about saloons. After all, in the sporty luxury saloon and coupé segments, driving, as we understand it, now seems to mean something else.

What can a car manufacturer with such a small market share worldwide have to say about luxury saloons? Good question. It’s true that life sometimes has to be taken very seriously, but not necessarily everywhere and all of the time. It’s good to lighten up and relax a little. Look at things in an original way. Think differently. Not everyone who achieves success should feel bound by convention. A few reject the norms and constraints of society and view things from a new perspective: open, surprising, agile and inquisitive. Consequently, a refreshing change is happening within the automotive luxury and premium classes.